About

We're an agricultural equipment dealership providing sales, parts and service across the range of brands we're proud to be partnered with.

Action Agriculture is a family owned business with a focus on harvest, feed and related agricultural equipment. We understand the need for equipment that suits New Zealand applications both functionally and from a durability perspective. With branches located in Kihikihi (just south of Te Awamutu) in the North Island and Gore in the South Island we have both a strong product offering and good geographic coverage to service and support all clients nationwide.

Keenan NZ Distributor

We are proud to be the New Zealand importer and distributor of the Keenan range of mixer wagons. We've taken on this privilege from JK Engineering in Morrinsville who has been the Keenan importer and distributor since January 2014. JK Engineering continue to play a key role as a Keenan Service Agent for Waikato through to Northland.

Seppi M NZ Distributor

We are excited to bring the Seppi M range of mulching equipment to the New Zealand market. Since its early days Seppi's motto has always been to help farmers improve their work with innovative yet easy to handle and highly efficient mulching equipment. Decades of experience and tireless research for continuously improving technologies and materials guarantee products of the highest quality which will provide unrivalled service even in hard conditions.

Swift Agriculture North Island Dealer

Action Agriculture is proud to bring you the range of linkage sprayers from Swift Agriculture. The Swift product offering is unique in that they are dedicated to bringing quality, affordable equipment to commercial producers and hobby farmers alike, use only the best materials and craftmanship available and have paid incredibly close attention to every detail.

Krone and Hardi Waikato Dealer

We're also excited to be bringing you Krone and Hardi as a local dealer from our branch based at Kihikihi just south of Te Awamutu. Krone have an extensive range of quality forage harvest equipment that has wide appeal to farmers and contractors alike and Hardi are a market leader in the application of crop protection products and continues to push the industry standard for development, innovation and customer service.

Meet the Team

YOUR PARTNER IN AGRICULTURAL & FARM EQUIPMENT

Use the links below to explore our range of products from these top brands:

NZ Distributor

Keenan has a rich history as a high-quality, progressive company that's been in operation since the 1970s. Manufacturers of the well-known MechFibre range of wagons, Keenan now also provide access to a range of vertical and self-propelled machines.

Complimenting the line-up is the durable Keenan orbital muck spreader, with a sealed lining for the spreading of liquids and solids.

link-here

NZ Distributor

Built to meet the demands of the New Zealand farming and agriculture industry, Seppi M offers an extensive range of mulching equipment for a wide range of farming, agricultural and forestry applications.

With a proven history worldwide, backed by market leading technology, innovation and manufacturing techniques, Seppi has a range of products you can rely on when you really need it to perform.

link-here

North Island Dealer

Swift Agriculture was founded on the belief that farmers deserve simple, reliable, and affordable solutions for their spraying needs. Swift Agriculture are proud to offer a product that is different from anything else on the market.

The Swift product offering is unique in that they are dedicated to bringing quality, affordable equipment to commercial producers and hobby farmers alike, use only the best materials and craftmanship available and have paid incredibly close attention to every detail.

link-here

Local Waikato Dealer

Krone has an extensive range of quality forage harvest equipment that has stood the test of time and has particular appeal to farmers and contractors alike.

The full Krone product range includes disc mowers, tedders, rotor rakes, forage wagons as well as round and square balers. Krone also manufacture a range of self propelled machines being the Big M mower and Big X forage harvesters.

link-here

Local Waikato Dealer

As a market leader in the application of crop protection products, Hardi continues to push the industry standard and are constantly striving to deliver ongoing product development, innovation and customer service.

Hardi is committed to providing product solutions that ensure an environmentally responsible and sustainable future for all farmers and customers requiring crop protection.

link-here

Our Equipment

Feeding

Equipment

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Harvest

Equipment

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Mulching

Equipment

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Spraying

Equipment

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Effluent Management

Equipment

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Used

Equipment

link-here

Meet The Team

Managing Director
Carey Brier

021 332 355

Email me
Carey Brier
Managing Director
- 021 332 355
- carey.brier@actionagriculture.co.nz
Carey comes from a farming background and has held roles in both corporate and private enterprises.

Carey's most recent experience in the industry was running a dairy heifer grazing operation on the Catlins Coast of Southland and subsequently as Group Manager of Southland Farm Machinery, the John Deere dealer for Otago and Southland.

In addition to Action Agriculture, Carey and his business partner Matthew Nelson own Action Equipment, an outdoor power equipment dealership with branches in the Waikato and Bay of Plenty.
Director
Matthew Nelson

021 240 6389
Matthew Nelson
Director
- 021 240 6389
Matt has a strong family background in the dairy industry and holds a Bachelor of Commerce from Auckland University. Matt began his career with NZ Dairy Group, before starting work with Fonterra.

With a strong focus and background in IT, he has managed various business units and played roles in application development, team management and service delivery among other business functions.

In 2017, Matt and business partner, Carey Brier, purchased Action Equipment, a Bay of Plenty and Waikato based business focused on sales, service and parts supply for the lawn, garden and offroad motorcycle industry. Matt spends the majority of his time overseeing the management of the Action Equipment business, however, still plays an active Directors role in Action Agriculture's leadership and strategic direction.

Matt is passionate about challenging the status quo, fostering a positive team environment and achieving continuous improvement. Outside of work, he enjoys fishing, dirt biking and making the most of life wherever possible.
Branch Manager - Kihikihi
Ian Good

021 286 8257

Email me
Ian Good
Branch Manager - Kihikihi
- 021 286 8257
- ian.good@actionagriculture.co.nz
Ian is a qualified automotive technician by trade and has spent many years in the automotive and agriculture tractor/machinery industries.

While starting as a technician, Ian migrated to sales and more recently branch management roles which have seen him spending the majority of his time in the Taranaki and Waikato regions.

Ian's last role was as Polaris Brand Manager for Action Equipment in Hamilton who were New Zealand's #1 side-by-side dealer for the last two years running.

Ian has a great affinity with the rural sector and understands the needs of the farming community from a sales, parts and service perspective.