Team

Meet The Team

Managing Director
Carey Brier

021 332 355

Email me
Carey Brier
Managing Director
- 021 332 355
- carey.brier@actionagriculture.co.nz
Carey comes from a farming background and has held roles in both corporate and private enterprises.

Carey's most recent experience in the industry was running a dairy heifer grazing operation on the Catlins Coast of Southland and subsequently as Group Manager of Southland Farm Machinery, the John Deere dealer for Otago and Southland.

In addition to Action Agriculture, Carey and his business partner Matthew Nelson own Action Equipment, an outdoor power equipment dealership with branches in the Waikato and Bay of Plenty.
Director
Matthew Nelson

021 240 6389
Matthew Nelson
Director
- 021 240 6389
Matt has a strong family background in the dairy industry and holds a Bachelor of Commerce from Auckland University. Matt began his career with NZ Dairy Group, before starting work with Fonterra.

With a strong focus and background in IT, he has managed various business units and played roles in application development, team management and service delivery among other business functions.

In 2017, Matt and business partner, Carey Brier, purchased Action Equipment, a Bay of Plenty and Waikato based business focused on sales, service and parts supply for the lawn, garden and offroad motorcycle industry. Matt spends the majority of his time overseeing the management of the Action Equipment business, however, still plays an active Directors role in Action Agriculture's leadership and strategic direction.

Matt is passionate about challenging the status quo, fostering a positive team environment and achieving continuous improvement. Outside of work, he enjoys fishing, dirt biking and making the most of life wherever possible.
Branch Manager - Kihikihi
Ian Good

021 286 8257

Email me
Ian Good
Branch Manager - Kihikihi
- 021 286 8257
- ian.good@actionagriculture.co.nz
Ian is a qualified automotive technician by trade and has spent many years in the automotive and agriculture tractor/machinery industries.

While starting as a technician, Ian migrated to sales and more recently branch management roles which have seen him spending the majority of his time in the Taranaki and Waikato regions.

Ian's last role was as Polaris Brand Manager for Action Equipment in Hamilton who were New Zealand's #1 side-by-side dealer for the last two years running.

Ian has a great affinity with the rural sector and understands the needs of the farming community from a sales, parts and service perspective.

YOUR PARTNER IN AGRICULTURAL & FARM EQUIPMENT

Use the links below to explore our range of products from these top brands:

NZ Distributor

Keenan has a rich history as a high-quality, progressive company that's been in operation since the 1970s. Manufacturers of the well-known MechFibre range of wagons, Keenan now also provide access to a range of vertical and self-propelled machines.

Complimenting the line-up is the durable Keenan orbital muck spreader, with a sealed lining for the spreading of liquids and solids.

link-here

NZ Distributor

Built to meet the demands of the New Zealand farming and agriculture industry, Seppi M offers an extensive range of mulching equipment for a wide range of farming, agricultural and forestry applications.

With a proven history worldwide, backed by market leading technology, innovation and manufacturing techniques, Seppi has a range of products you can rely on when you really need it to perform.

link-here

North Island Dealer

Swift Agriculture was founded on the belief that farmers deserve simple, reliable, and affordable solutions for their spraying needs. Swift Agriculture are proud to offer a product that is different from anything else on the market.

The Swift product offering is unique in that they are dedicated to bringing quality, affordable equipment to commercial producers and hobby farmers alike, use only the best materials and craftmanship available and have paid incredibly close attention to every detail.

link-here

Local Waikato Dealer

Krone has an extensive range of quality forage harvest equipment that has stood the test of time and has particular appeal to farmers and contractors alike.

The full Krone product range includes disc mowers, tedders, rotor rakes, forage wagons as well as round and square balers. Krone also manufacture a range of self propelled machines being the Big M mower and Big X forage harvesters.

link-here

Local Waikato Dealer

As a market leader in the application of crop protection products, Hardi continues to push the industry standard and are constantly striving to deliver ongoing product development, innovation and customer service.

Hardi is committed to providing product solutions that ensure an environmentally responsible and sustainable future for all farmers and customers requiring crop protection.

link-here

Real Farmer Stories